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EB59: ALL IN! – Ultra Running and the Art of Creating Organic Energy Bars – Our Chat with Caleb Simpson of Bearded Bros


A passion for the outdoors.

A passion for creating healthy, tasty, and portable energy bars to fuel weekend’s of rock climbing and running.

And then the birth of a business, Bearded Bros.

Caleb Simpson of Texas is filled with focus and passion and once directed, he is “all in!”

In this podcast we get to hear about Caleb’s transition from rock climbing to running half marathons before jumping into the trail and ultra running scene and taking on his first 100 at Wasatch later this year. The journey along the way includes an uninterested weekend of eating vegetables with his to-be brother-in-law Chris, a vegan / raw foodist at the time. To Caleb’s surprise, this weekend was hugely transformative and sparked a vegetarian lifestyle almost immediately.


The finish line at the Nueces Trail Run.

Caleb and Chris’s love of healthy foods and making their own energy bars eventually led the two to combine this interest into the launch of their healthy snackfood company, Bearded Bros. Caleb shares an insider look into the birth of this Texas based business, the art of bar creations, and the development of their new non-sweet savory bar line-up.

Within our chat we will hear about many topics just as valuable to running and many areas of life including the value of mentors, a supportive community, and perseverance.

And did you know – The catchy Bearded Bros name wasn’t what they were about to launch with. You will hear the interesting story of what happened.


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Thank you so much for being a part of the EB tribe. If you enjoyed the podcast and feel others you know may be interested as well,  feel free to share with the social media buttons below. We really appreciate you.

Be active – Feel the buzz!

David –

[Hey EB tribe! This article contains affiliate links to Amazon which costs you nothing and provides a small commission to us if you would purchase a book through our link.]

About the author

David Hanenburg David Hanenburg is the passionate dirt-lovin' creator of Endurance Buzz and has been playing in the endurance sports world since 2000 after knockin' the dust off of his Trek 950 hardtail thanks to a friend asking to go ride some local dirt. In 2007 he ran his first ultra on the trails and fell in love with the sport and its people. For more information on David's endurance sports journey, check out the About page.

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