EB59: ALL IN! – Ultra Running and the Art of Creating Organic Energy Bars – Our Chat with Caleb Simpson of Bearded Bros
A passion for the outdoors.
A passion for creating healthy, tasty, and portable energy bars to fuel weekend’s of rock climbing and running.
And then the birth of a business, Bearded Bros.
Caleb Simpson of Texas is filled with focus and passion and once directed, he is “all in!”
In this podcast we get to hear about Caleb’s transition from rock climbing to running half marathons before jumping into the trail and ultra running scene and taking on his first 100 at Wasatch later this year. The journey along the way includes an uninterested weekend of eating vegetables with his to-be brother-in-law Chris, a vegan / raw foodist at the time. To Caleb’s surprise, this weekend was hugely transformative and sparked a vegetarian lifestyle almost immediately.
Caleb and Chris’s love of healthy foods and making their own energy bars eventually led the two to combine this interest into the launch of their healthy snackfood company, Bearded Bros. Caleb shares an insider look into the birth of this Texas based business, the art of bar creations, and the development of their new non-sweet savory bar line-up.
Within our chat we will hear about many topics just as valuable to running and many areas of life including the value of mentors, a supportive community, and perseverance.
And did you know – The catchy Bearded Bros name wasn’t what they were about to launch with. You will hear the interesting story of what happened.
Simply press the Play button to stream below.
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Resources and Goodies Mentioned
Trails / Natural Areas
- Greenbelt (Austin)
- Forest Ridge
- Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougall
- Built to Last: Successful Habits of Visionary Companies
How to Connect with Caleb / Bearded Bros
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Be active – Feel the buzz!
David – EnduranceBuzz.com
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Posted on 06 May 2015