“We’re just two brothers who are passionate about the outdoors, staying fit, and especially about healthy, organic foods.” – Bearded Brothers
I like that!
I was recently contacted by Caleb, one of the brother’s (yes, bearded) of Bearded Brothers, a fairly new Austin, Texas based energy bar company, who expressed interest in testing my taste-buds with a sample pack of their energy bars.
Before responding, I checked out their site and noticed…
They do have beards…and mighty impressive ones at that.
Close to 100% organic.
And when they mention “Handmade with love and joy” …come on…how could I say no thanks to that?
So within a few days a tasty little four-pack care package arrived with one of each of their energy bars that included Colossal Coconut Mango, Bodacious Blueberry Vanilla, Fabulous Ginger Peach, and Mighty Maca Chocolate.
When looking at the packaging, I dug the simple, glitz-free look. The additional spunky adjectives were fun. Great tongue twisters. Try saying any of the names 10 times understandably fast…it could be argued you deserve a free bar just for that. Plus those damn amazing beards showcased once again. The bar is held in a hearty resealable zip-lockish type bar sized paper bag of sorts. Clean, unique look.
The backside includes a fun What’s The Deal? on each bar. No leaping tall buildings with this one. Bummer.
You then get to check out the clean ingredient list where you will notice a calorie dense 288 calories. Each flavor dances around this number. Lots of organic items in the list!
One of the extra neat observations was the ‘Please Reuse Package’ note. Hmm, I like it but not sure what to do with it.
Could Bearded Brothers create a refill pack (minimal packaging, etc) to reload your empty packages?
It may be kind of fun to see a list of ways to reuse the packages or ways others have creatively kept the package out of the garbage can.
Now for the Fun Part – Look Inside and Eat
After pulling off the short strip of packaging, it was time to take a look at the bar.
The first thing that came to mind was the shape reminded me of a bar of soap.
A look inside…
Over the next week, I sniffed, chewed, observed, and reflected on each one of the four bars.
Instead of energy bars, it felt like I was a professional wine taster, a sommelier (had to look this word up).
The word that kept coming to mind were notes (insight on wine notes).
Well…OK…I went with it.
I noticed the bars could be grouped in a couple categories – The Light & Crisp (more subtle) and the Dark & Rich (more bold).
Light & Crisp:
- Colossal Coconut Mango
- Bodacious Blueberry Vanilla
Dark & Rich:
- Fabulous Ginger Peach
- Mighty Maca Chocolate
Colossal Coconut Mango was actually the first bar I tried. After taking a bite, it had a very smooth texture that seemed almost tasteless (yet tasty) in a world filled with intense bam, bam taste-bud tantalizers. But then there it was…the notes of coconut. A few more bites, the notes of mango. Subtle, yet somehow pronounced once you dialed in your senses. I liked it and felt a sense of quality body goodness with each bite.
The finish (trying to be a wine dude again) was very clean and left no after-taste.
Bodacious Blueberry Vanilla had a similar subtle taste with notes of blueberry and notes of vanilla with each bite. This bar is the only one of their line-up with addition protein added (Organic Vanilla Rice Protein) and it seemed like I could sense the protein powder texture.
Again the finish – very clean.
Dark & Rich Reflections
Fabulous Ginger Peach contains organic fresh pressed ginger and anyone who has ever done anything with ginger root knows that the stuff will rock your socks off…a little goes a long ways.
The bar definitely carries some subtly-bright notes of ginger. Subtly-bright may seem a bit strange but I don’t want it to sound like you were chewing on a twisty ginger root but make no mistake it isn’t shy to announce its involvement. The bar has very healthy vibe to it but may be the bar that requires the most willingness to explore new taste sensations.
The finish – Even with the ginger kick, a clean aftertaste.
Mighty Maca Chocolate is like a bold dessert wine or rich cup of Americano. Instead of chocolate being the primary note, it was actually secondary. The surprise primary notes came from the Cinnamon (Indonesian and Ceylon). It felt like the bar was meant to eat slow as if you had just finished a special dinner with friends and were enjoying conversation while sipping on a glass of Chocolate Port Dessert.
The finish – Well duh…very clean.
Last Glass – Final Thoughts
Caleb and Chris of Bearded Brothers have created a pretty unique line-up of high quality, nutritionally dense energy bars. That’s not so easy in a space filled with new energy bars entering the market seemingly on a weekly basis. I also dig their entrepreneurial, old-school, make-it-happen passion.
If you are looking for an energy bar that has more of a sugary, candy bar texture and taste, these may not be of interest, but if you are looking for a nutritionally dense and mostly organic bar with subtle or a subtly-bold (yep, used it again) taste, these bars are definitely worth a try.
Share Your Bearded Brothers thoughts and experiences in the comment link below.
How do you use them? A snack? During long runs and races?
How to Give them a Try?
If interested in nibbling on one or two yourself, you can check if a local store carries them by checking out the Bearded Brothers: Locations Page.
Also, Caleb and Chris have graciously offered a groovy 20% off to the Endurance Buzz tribe on orders through their site till January 21st. Simply enter discount code – endurancebuzz during checkout.
Be active – Feel the buzz!
David – EnduranceBuzz.com
Posted on 21 Dec 2012
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